WTF Summer 2018

Editor’s Note: Let’s talk about caregiving burden, in practice, not in theory.

By July 24, 2018 No Comments

Editor’s Note

Let’s talk about caregiving burden, in practice, not in theory.

Twice, the interviews for this issue of What the Future were impacted by caregiving issues. In one case, the interview subject pushed the call back a week due to an emergency caregiving trip. Another interview was interrupted by a phone call giving the interviewee updates on an aging parent’s medical test results. These are the people leading the charge for better technology driven caregiving scenarios but they are in the trenches, too.

This is the third issue in our What the Future series looking at the big trends in the four largest consumer spending categories. Each report features exclusive new research from Ipsos, including global surveys and deeper dives in the U.S. and Canada; interviews with experts with a wide range of perspectives on the topic; and insights from Ipsos thought leaders.

We’re all patients and most of us are also caregivers to our kids, or our parents, or siblings and other loved ones. That dual role is going to increase as our society ages. So, when we think What the Future of healthcare, we’re thinking less about the technology itself and more about its impact on two key groups: patients and caregivers. Because although more effective pharmaceuticals and treatments might enable us to live longer, we also need a healthier, improved quality of life along the way.


July 24, 2018

Matt-CarmichaelMatt Carmichael is the editor of GenPop, a magazine produced by Ipsos where he serves as the Director of Editorial Strategy in North America.

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