It’s impossible to keep up with the news surrounding autonomous vehicles.
Every day a new trial launches from a traditional auto manufacturer or a tech company like Uber or Waymo. The corporate and technological momentum contributes to an air of inevitability. It seems that it’s not a matter of if we’ll have fully autonomous shared and personal cars, but when and what they’ll look like.
What’s generally missing from the conversation is a discussion of the human aspect. Is this a future we want? Are we ready for it? What will we give up, and will we give it up easily or will the steering wheel have to be pried from our cold, dead hands?
These are the topics we’ll discuss in this mobility-focused issue of What the Future, a quarterly series looking at trends in the four main consumer-spending categories. Our first issue focused on housing. In coming months, we will examine food and heath.
To get at the human side of transportation, we asked several smart people in the space about the Big Questions they’re asking themselves when they think about the near-ish future. Then Ipsos asked those questions of more than 3,000 people in the U.S. and Canada and thousands more around the globe to get at the answers.
The final question is again up to you: What should you and your team be asking when you think What the Future?
- Is being behind the wheel behind the times?
- Ready to let go of the wheel?
- Will a driverless future be heaven or hell?
- Are we headed for a car-culture war?
- What exactly will automated vehicles replace
- How can virtual reality help us prepare for potential realities
- If you build it cheaply, will they come?
- Will we be overwhelmed by advertising in our autonomous cars?
- Automated Vehicle time usage
- What will drive the future of Electric Vehicles?
- For customers looking to buy EVs, hurdles remain
- What is the future of walkability in an autonomous world?
- What is the future of the Great American Road Trip
- On the Fringe with Amy Webb
March 28, 2018