Welcome to the fourth installment of our What the Future series.
Matt Carmichael // WTF FOOD
Over the past year, we have talked about the trends impacting changes to three of the top areas of consumer spending: housing, transportation and health care. This issue is focused on a fourth key sector: food. Specifically, we have conversations with the difference-makers about how our food gets to us, where that food comes from today and will come from tomorrow. The answers to these seemingly straightforward questions are in a surprising amount of flux.
As part of those discussions, we have asked thousands of Americans and tens of thousands of citizens from around the globe about the role of food in their lives and how that is changing. All of that exclusive data is presented here for the first time as well as other explorations from Ipsos into packaging, food culture, delivery, convenience and the ever-evolving tools and methods we use to understand the human aspects of these areas.
But we start, as we should, with a look at the role food plays in nurturing our families, our society and our culture as well as filling our bellies.
So head to your pantry and grab a snack. Snag a drink, get a coaster and put your feet up and enjoy this issue of What the Future.
It’s about as fundamental a question as you’ll find in most people’s day-to-day lives. And while the answer can take many forms in terms of the incredible range of cuisines served, whether dinner is eaten as a family around a table, on couches in front of the TV, or on the run to soccer practice, the conversation about food today is much broader. It encompasses topics such as the way food gets to you, how it is grown or prepared and even how it’s packaged or sold. read more »