What The Future

A new quarterly report from Ipsos poses some big questions

Question: If someone moves into my city and moves up the socio-economic ladder, does local government play a role in that success?

by in What The Future | November 5, 2017

“Cities aren’t full of poor people because cities make people poor, but because cities attract poor people with the prospect of improving their lot in life.” Edward Glaeser, “Triumph of the City.” Paul Soglin, mayor of Madison, Wisconsin, referenced this quote in conversation with GenPop — he even cited the page number in the Harvard economist’s seminal ... continue »

Question: How will your house itself make your daily life easier?

by in What The Future | November 1, 2017

Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions. Her focus, naturally, is on how they impact what happens within the walls ... continue »