Media has had a complex relationship with parents who are now finding it a new ally during the coronavirus pandemic. With limited resources or places to go, many homebound families are turning to content for help. That’s giving media companies…
More than two-thirds (68%) of Americans report that they miss their old routines, in a fresh Ipsos poll on the commercial impact of COVID-19. This lockdown fatigue adds a layer of frustration on top of the fear, uncertainty and sadness people are already feeling. Until businesses can fully re-open, brands are finding creative ways to simulate the joys people are missing to help them endure this disruption.
What the Future talked to Unilever’s Aline Santos, who is executive vice president-global marketing and chief diversity and inclusion officer. When she thinks What the Future, she’s thinking about how to focus the brands in ways that are both true to their existing purpose and also help their customers understand how their individual purchases impact the world around them.
Bruce Linton doesn’t understand people who use gummies in Canada. Edibles are unregulated, illegal or both, so dosages can be a mystery. “It’s like, ‘Hey buddy, just eat this, and it may or may not completely [mess] you up for somewhere between zero minutes and four hours.’ You wouldn’t do that!” He likens using gummies to buying street meats—you never know if you’ll get a good meal, or botulism.
The legalization of cannabis in Canada is showing that throwing open the doors doesn’t mean there will be a sudden stampede to get in. Ipsos’ Alcohol Consumption Tracker (ACT) and Cannabis Consumption Tracker (CCT) studies show that attitudes and behaviors regarding cannabis are slow to shift after legalization.
Andrea Drummer is one of America’s leading chefs who cook with cannabis. The founder of a catering business in Los Angeles called Elevation VIP Cooperative, Drummer will soon open one of the nation’s first legalized cannabis consumption lounges. When Drummer thinks What the Future, she wonders what it will take for people to re-evaluate the negative bias against cannabis and embrace it as a food ingredient.
There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself?