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What the Future

Each quarter, GenPop asks What the Future about a different key area of our economy: Housing, Mobility, Health and Food. We ask key experts about the “big questions” they’re asking themselves, their companies, and their industries. And we get the answers and the data to start answering them today.

Summer 2018 – Health

This is the third issue in our What the Future series looking at the big trends in the four largest consumer spending categories. Each report features exclusive new research from Ipsos, including global surveys and deeper dives in the U.S. and Canada; interviews with experts with a wide range of perspectives on the topic; and insights from Ipsos thought leaders.

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In This Issue »

WTF Health Summer 2018 Cover

Health:


Are new technologies the key to helping as we get older?
Are new technologies the key to helping as we get older?

The future of healthcare has challenges to overcome well beyond improvements in diagnosis and treatment. There’s an impending crisis for patients and for those who provide them with care.

Editors Note: WTF Health
Editor’s Note: Let’s talk about caregiving burden, in practice, not in theory.

This is the third issue in our What the Future series looking at the big trends in the four largest consumer spending categories. Each report features exclusive new research from Ipsos, including global surveys and deeper dives in the U.S. and Canada; interviews with experts with a wide range of perspectives on the topic; and insights from Ipsos thought leaders.

Some (not all) nations upbeat about their future health
Some (not all) nations upbeat about their future health

Traditional sources are still the leading trust brokers, but online information is catching up.

Are we prioritizing what we need to for a healthy future?
Are we prioritizing what we need to for a healthy future?

As an epidemiologist, Dr. Sandro Galea is always concerned with the aspects of our lives and environments that determine our health as individuals and society.

Can technology make the patient experience more human?
Can technology make the patient experience more human?

Three years ago, Zoë Keating lost her husband to an aggressive form of non-smoker lung cancer.
At the time, she lived in a rural area outside of Santa Rosa, California, and was independently insured. She had to balance her career as a composer and cellist and her dual roles as mother to a young child and spouse to the patient.

hospital-ratings
Do people understand hospital ratings?
Do people understand hospital ratings? Katie Ziemer is an associate research scientist in Ipsos’ Social…
Today’s cost realities shape tomorrow’s fears
Today’s cost realities shape tomorrow’s fears
Today's cost realities shape tomorrow's fear Janine Beekman is an associate research scientist in Ipsos’…
Will caregivers embrace the technology they need?
Will caregivers embrace the technology they need?
Will caregivers embrace the technology they need? For a Millennial, Arielle Burstein spends a lot…
Will people trust AIs when they need to?
How can AIs get you get more time with your human doctor?

Dr. Joe Kvedar is doing the math and looking at trends. With a long career in connected health, he is eager for artificial intelligence technologies to take hold. Not for the sake of new and shiny things, but because he hopes they can bridge the gap between our growing need for care and the dwindling number of caregivers.

Who connects us to connected health?
Who connects us to connected health?
Who connects us to connected health? John Rootenberg is a senior vice president with Ipsos…

Spring 2018 – Mobility

To get at the human side of transportation, we asked a series of smart people in the space about the Big Questions they’re asking themselves when they think about the near-ish future. Then Ipsos asked those questions of more than 3,000 people in the U.S. and Canada and thousands more around the globe to get at the answers.

Download WTF: Mobility
In This Issue »

What the Future Spring 2018

Mobility:


Are new technologies the key to helping as we get older?
Are new technologies the key to helping as we get older?

The future of healthcare has challenges to overcome well beyond improvements in diagnosis and treatment. There’s an impending crisis for patients and for those who provide them with care.

Editors Note: WTF Health
Editor’s Note: Let’s talk about caregiving burden, in practice, not in theory.

This is the third issue in our What the Future series looking at the big trends in the four largest consumer spending categories. Each report features exclusive new research from Ipsos, including global surveys and deeper dives in the U.S. and Canada; interviews with experts with a wide range of perspectives on the topic; and insights from Ipsos thought leaders.

Some (not all) nations upbeat about their future health
Some (not all) nations upbeat about their future health

Traditional sources are still the leading trust brokers, but online information is catching up.

Are we prioritizing what we need to for a healthy future?
Are we prioritizing what we need to for a healthy future?

As an epidemiologist, Dr. Sandro Galea is always concerned with the aspects of our lives and environments that determine our health as individuals and society.

Can technology make the patient experience more human?
Can technology make the patient experience more human?

Three years ago, Zoë Keating lost her husband to an aggressive form of non-smoker lung cancer.
At the time, she lived in a rural area outside of Santa Rosa, California, and was independently insured. She had to balance her career as a composer and cellist and her dual roles as mother to a young child and spouse to the patient.

hospital-ratings
Do people understand hospital ratings?
Do people understand hospital ratings? Katie Ziemer is an associate research scientist in Ipsos’ Social…
Today’s cost realities shape tomorrow’s fears
Today’s cost realities shape tomorrow’s fears
Today's cost realities shape tomorrow's fear Janine Beekman is an associate research scientist in Ipsos’…
Will caregivers embrace the technology they need?
Will caregivers embrace the technology they need?
Will caregivers embrace the technology they need? For a Millennial, Arielle Burstein spends a lot…
Will people trust AIs when they need to?
How can AIs get you get more time with your human doctor?

Dr. Joe Kvedar is doing the math and looking at trends. With a long career in connected health, he is eager for artificial intelligence technologies to take hold. Not for the sake of new and shiny things, but because he hopes they can bridge the gap between our growing need for care and the dwindling number of caregivers.

Who connects us to connected health?
Who connects us to connected health?
Who connects us to connected health? John Rootenberg is a senior vice president with Ipsos…

Winter 2017 – Housing

Here’s the set-up. We asked five smart people with very different perspectives this question: “Looking five or 10 years into your crystal ball, what is something you’ll wish you had tracking data on?” Then Ipsos conducted a survey to see how those questions are answered now.

Download WTF – Housing

Ipsos WTF Winter 2017 Edition Cover

Housing:


Question: If someone moves into my city and moves up the socio-economic ladder, does local government play a role in that success?

“Cities aren’t full of poor people because cities make people poor, but because cities attract…

Editor’s note: Welcome to What the Future

Welcome to the first What the Future. We put together a lot of smart people and asked them to ask us big questions about housing. How will the future of this key sector impact your industry?

How will the future of housing impact your industry?

Imagine if people stopped wanting to own a home. Ownership has been a central part…

Question: Are resident incentives the key to solving affordable housing?

Lawrence Yun, chief economist for the National Association of Realtors, poses a novel solution to affordable housing and we run the numbers to see if it’s plausible. Hint: it is!

Question: Can incentives for individuals jumpstart our stagnant mobility rate?

Government incentives are often offered to companies to get them to relocate to a certain city. Companies move because to places they can find the right workers. So why not offer incentives to people to get them to move? Would it work?

Question: Will today’s high-end urban amenities become tomorrow’s status quo?

Richard Florida, one of the world’s leading urbanists, thinks there is a new urban crisis. How is it impacting Millennial housing choices?

Question: How will your house itself make your daily life easier?

Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves…

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