What the Future

Each quarter, GenPop asks What the Future about a different key area of our economy: Housing, Mobility, Health and Food. We ask key experts about the “big questions” they’re asking themselves, their companies, and their industries. And we get the answers and the data to start answering them today.

Summer 2018 – Health

This is the third issue in our What the Future series looking at the big trends in the four largest consumer spending categories. Each report features exclusive new research from Ipsos, including global surveys and deeper dives in the U.S. and Canada; interviews with experts with a wide range of perspectives on the topic; and insights from Ipsos thought leaders.

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In This Issue »

WTF Health Summer 2018 Cover


On the Fringe with Amy Webb
On the Fringe – Healthcare

If you want to understand the future of healthcare, it’s best to follow many different industries at once. That’s because we’re on the edge of a great…

Spring 2018 – Mobility

To get at the human side of transportation, we asked a series of smart people in the space about the Big Questions they’re asking themselves when they think about the near-ish future. Then Ipsos asked those questions of more than 3,000 people in the U.S. and Canada and thousands more around the globe to get at the answers.

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In This Issue »

What the Future Spring 2018


What the future - mobility
Editor’s Note

It’s impossible to keep up with the news surrounding autonomous vehicles. Every day a new trial launches from a traditional auto manufacturer or a tec…

Ready to let go of the wheel?

Percentage of respondents agreeing with the statement: “I am in favor of self-driving cars and I can’t wait to use them.” Source: Ipsos Global @…

Automated Vehicle time usage
Automated vehicle time usage

The average American spends 52 minutes a day commuting, mostly by driving a car by themselves. Tack on errands, school drop-offs, and all the other dr…

On the Fringe with Amy Webb
On the Fringe with Amy Webb

The future of mobility isn’t just autonomous vehicles and won’t only impact the automotive industry. To think more broadly about the changes coming, i…

Winter 2017 – Housing

Here’s the set-up. We asked five smart people with very different perspectives this question: “Looking five or 10 years into your crystal ball, what is something you’ll wish you had tracking data on?” Then Ipsos conducted a survey to see how those questions are answered now.

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Ipsos WTF Winter 2017 Edition Cover