Six months, maybe more. That’s how little time that Brian Wallach’s neurologist told him he might have to live. That was in August 2017. A few seemingly random symptoms led Wallach, then 37, to a series of doctors and ultimately the neurologist. The doctor told Wallach that he might have amyotrophic lateral sclerosis, better known… continue »
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis? Read WTF: Food »
What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades.
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