Measured Perspectives powered by Ipsos

I’ll be home for the holidays. Can I bring my cat?

by // December 19, 2018

There are some guests during the holidays that people welcome with trepidation. It used to be the in-laws or someone’s new significant other. Increasingly though, it’s a visitor’s pet. As Americans have elevated pets to human status, they want to bring their (usually) hairy extended family along for the holidays. One in three pet owners… continue »

Why most homeowners prefer to renovate than buy a new home

by // October 30, 2018

There comes a time when homeowners grow tired of their outdated bathrooms, inefficient kitchens or lack of a first-floor guestroom. It happens a lot before the holiday entertainment season. The question becomes, do you update or move? Across America, people would rather stay and upgrade their current home than move, according to a new Ipsos… continue »

Six key types of affluent traveler – and how to get them to your destination

by // August 30, 2018

A few decades ago, tourism was about tours and sightseeing. For Affluent Americans today, these wealthy travelers increasingly demand more authentic, unique, immersive and experiential trips. But they don’t fit into a single mold. For destination marketers, that means understanding and catering to their differences and designing itineraries and marketing that speak to them. There… continue »

Why are Millennials skipping the baking mix aisle?

by // August 21, 2018

Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch. Yet these once-essential time savers are making their way into shopping carts less often. Familiar brands that Baby Boomers couldn’t live without don’t hold the same appeal for their Millennial children. So why are consumers leaving cake… continue »