Four years ago, Donald Trump joined a crowded Republican presidential primary (which, somehow, looks small compared to the 2020 Democratic field), with a promise to “Make America Great Again.” From those that immediately donned – no pun intended – those distinct red MAGA hats, to others that rejected Trump and his slogan as a loaded… continue »
Is America Great Again and when was it ‘Great’ to begin with?
President Donald Trump campaigned on a plan to “Make America Great Again.” It’s a pledge he wore on his metaphorical sleeve and his literal head. As famously coiffed as that head is, Trump clearly felt that #MAGA, as it came to be hashtagged, was an important enough statement to cover up that legendary hair with… continue »
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis? Read WTF: Vice »
What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades.
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