Kids today are getting less sleep and one of the culprits is their smartphone. Getting kids on a healthy sleep pattern is already a challenge for many parents. With smartphones, it can be an all-out war. So far, the kids and their phones are winning. So, what’s to stop youth from overusing their smartphones as… continue »
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis? Read WTF: Vice »
Ipsos is delighted to be hosting WTF Live, an exclusive, complimentary and experiential event featuring new Ipsos global research exploring the Future of Vices. Event Info »
Join Ipsos for a complimentary webinar featuring lessons companies and brands entering the cannabis and CBD space can learn about innovation and product testing from more established industries.
Register today »
What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades. Read Previous WTF Issues »