Martin Luther King Jr. would have turned 90 on January 15th. As Americans observe his birthday on the January 21st federal holiday, he still has near-universal appeal. Overall, 90 percent of Americans view King favorably, according to a fresh Ipsos poll. The civil rights leader’s enduring favorability highlights how his reputation over time has changed.… continue »
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis? Read WTF: Food »
What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades.
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