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The guilty pleasure of luxury as a marketing opportunity

by // February 20, 2019

Like nearly all categories, the luxury category is evolving, driven by demographic shifts, long-term socioeconomic trends and technology, which has increased accessibility as well as redefined what is considered luxury to begin with. As the luxury landscape changes, it’s important for marketers to understand the complex new dimensions of the category in order to fully… continue »

Six key types of affluent traveler – and how to get them to your destination

by // August 30, 2018

A few decades ago, tourism was about tours and sightseeing. For Affluent Americans today, these wealthy travelers increasingly demand more authentic, unique, immersive and experiential trips. But they don’t fit into a single mold. For destination marketers, that means understanding and catering to their differences and designing itineraries and marketing that speak to them. There… continue »

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