Measured Perspectives powered by Ipsos

Multivore diet families are going mainstream

by // January 10, 2019

It’s been 10 years since Michael Pollan published his book, “In Defense of Food,” with the mantra, “eat food, not too much, mostly plants,” for improved health. How has the western diet changed since then? For one, Whole Foods has a meatless phenom in its TTLA sandwich with tempeh bacon, tomato, lettuce and avocado. In… continue »

Most Americans are optimistic about 2019

by // January 2, 2019

“Look around, look around at how lucky we are to be alive right now,” sing the Schuyler sisters in Lin-Manuel Miranda’s “Hamilton.” They seem to sum up the optimism that Americans have for themselves in reflecting on 2018 and entering 2019. It’s a buoyant way to look at the past year’s trip around the sun,… continue »

I’ll be home for the holidays. Can I bring my cat?

by // December 19, 2018

There are some guests during the holidays that people welcome with trepidation. It used to be the in-laws or someone’s new significant other. Increasingly though, it’s a visitor’s pet. As Americans have elevated pets to human status, they want to bring their (usually) hairy extended family along for the holidays. One in three pet owners… continue »

Black Friday is dead, long live Black Friday!

by // November 20, 2018

In the last decade, Black Friday has become a global retail phenomenon stretching to China and India. But back in the U.S. where it began, it’s not the retail holiday bonus it once was. Shoppers are turning online for the doorbuster deals they used to camp out at the mall to snare. Some stores have… continue »

Millennials aren’t the entrepreneurs you thought they were

by // November 6, 2018

Society gets many things wrong about Millennials. One persistent myth is they are the generation of entrepreneurs and their role model is Facebook CEO Mark Zuckerberg. But people born between the early 1980s and mid-1990s show something different, according to a new Ipsos entrepreneurship survey. Globally, just 14 percent of Millennials on average have started… continue »

Why most homeowners prefer to renovate than buy a new home

by // October 30, 2018

There comes a time when homeowners grow tired of their outdated bathrooms, inefficient kitchens or lack of a first-floor guestroom. It happens a lot before the holiday entertainment season. The question becomes, do you update or move? Across America, people would rather stay and upgrade their current home than move, according to a new Ipsos… continue »

Youth say they’re the change we can believe in

by // October 3, 2018

Famed anthropologist Margaret Mead once said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”  However, in a world where most people believe that the system is broken, is that still the case? The short answer: maybe, but only some young people… continue »