[Spoilers abound in this post. Which shouldn’t matter. You’ve had plenty of time to catch up, but just in case, you’ve been warned.] When last we saw Theon Greyjoy he was battered, but emboldened. Having just out-slugged a rebellious rival, he knelt at the sea, ready to sail off in defense of his sister. According… continue »
For whom the bell tolls: the Game of Thrones death poll
[SPOILER ALERT – Beware if you haven’t seen the first two episodes of Season 7 of Game of Thrones] “What is dead may never die,” say the people of the Iron Islands, “but rises again harder and stronger.” Last week, the leader of the Ironborn, Euron Greyjoy, was picked by the most Americans as… continue »
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis? Read WTF: Food »
What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades.
Read Previous WTF Issues »
View this on demand webinar to hear exclusive research examining the far reaching impact self-driving cars will have on consumer behavior.