Twins Jaime and Cersei Lannister came into the world of Westeros together. In the battle of the living will they exit at the same time? Perhaps fittingly, the siblings are tied in the Ipsos Game of Thrones death poll as we head into a climatic episode 5.Actress Emilia Clarke, who portrays Daenerys Targaryen on the… continue »
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis? Read WTF: Vice »
Ipsos is delighted to be hosting WTF Live, an exclusive, complimentary and experiential event featuring new Ipsos global research exploring the Future of Vices. Event Info »
Join Ipsos for a complimentary webinar featuring lessons companies and brands entering the cannabis and CBD space can learn about innovation and product testing from more established industries.
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What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades. Read Previous WTF Issues »