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What does innovation look like in an age-old industry

by // April 17, 2019

There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself? read more »

Is it time to ditch traditional work models?

by // March 20, 2019

The 40-hour work week set by auto pioneer Henry Ford is showing every one of its 93 years. So are conventional vacation and other benefits. Today’s workers want change as digital technology has untethered them from their office desks. Yet globalization and competition have them constantly connected to work and stressed as ever. Despite the advent of work-life balance initiatives in the mid-1980s, the ideal of symmetry between work, family and… continue »

Why political views are an essential marketing demographic

by // March 13, 2019

American society is undergoing a profound change as all aspects of life increasingly converge with political views into a single set of overlapping motivations. No longer are people’s political lives separate from their personal or commercial actions, if they ever were. Now political views are shaping how people live, shop and do business. It shows… continue »

The guilty pleasure of luxury as a marketing opportunity

by // February 20, 2019

Like nearly all categories, the luxury category is evolving, driven by demographic shifts, long-term socioeconomic trends and technology, which has increased accessibility as well as redefined what is considered luxury to begin with. As the luxury landscape changes, it’s important for marketers to understand the complex new dimensions of the category in order to fully… continue »

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