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Why political views are an essential marketing demographic

by // March 13, 2019

American society is undergoing a profound change as all aspects of life increasingly converge with political views into a single set of overlapping motivations. No longer are people’s political lives separate from their personal or commercial actions, if they ever were. Now political views are shaping how people live, shop and do business. It shows… continue »

The guilty pleasure of luxury as a marketing opportunity

by // February 20, 2019

Like nearly all categories, the luxury category is evolving, driven by demographic shifts, long-term socioeconomic trends and technology, which has increased accessibility as well as redefined what is considered luxury to begin with. As the luxury landscape changes, it’s important for marketers to understand the complex new dimensions of the category in order to fully… continue »

How the ABCs of investing may be hurting you

by // January 31, 2019

The best piece of investment advice you might ever get is to re-sort the list of investment options for your 401(k). Right now the choices are probably listed alphabetically. Change to rank them by expense ratio. If you can’t do that, focus on that information as you scroll down the list. That’s because the order… continue »

Should Brands Try to Change the World?

by // January 24, 2019

Gillette is facing aftershocks from its brand campaign launched last week to usher in a new era of masculinity. With a spot called, “We Believe: The Best Men Can Be,” the Procter & Gamble brand took a firm stance on the need for a modern definition of what it means to be a man. Not… continue »

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