Society gets many things wrong about Millennials. One persistent myth is they are the generation of entrepreneurs and their role model is Facebook CEO Mark Zuckerberg. But people born between the early 1980s and mid-1990s show something different, according to a new Ipsos entrepreneurship survey. Globally, just 14 percent of Millennials on average have started… continue »
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis? Read WTF: Vice »
Ipsos is delighted to be hosting WTF Live, an exclusive, complimentary and experiential event featuring new Ipsos global research exploring the Future of Vices. Event Info »
Join Ipsos for a complimentary webinar featuring lessons companies and brands entering the cannabis and CBD space can learn about innovation and product testing from more established industries.
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What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades. Read Previous WTF Issues »