Art may “wash from the soul the dust of everyday life,” as artist Pablo Picasso once said. But it’s also good for business. Americans are as engaged in artistic pursuits as ever as, according to a recent Ipsos poll on behalf of Americans for the Arts. It revealed that 72 percent of American adults say they attended… continue »
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis? Read WTF: Vice »
Ipsos is delighted to be hosting WTF Live, an exclusive, complimentary and experiential event featuring new Ipsos global research exploring the Future of Vices. Event Info »
Join Ipsos for a complimentary webinar featuring lessons companies and brands entering the cannabis and CBD space can learn about innovation and product testing from more established industries.
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What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades. Read Previous WTF Issues »