Geraldine Zinsli likes to cook but making dinner for her busy family is more about getting food into their bellies. So, when the Vancouver resident planned a November trip to Punta Mita, Mexico, she booked a private chef to make a few meals and teach a cooking class for her travel partners. Cooking classes are… continue »
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis? Read WTF: Food »
What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades.
Read Previous WTF Issues »
View this on demand webinar to hear exclusive research examining the far reaching impact self-driving cars will have on consumer behavior.