Gillette is facing aftershocks from its brand campaign launched last week to usher in a new era of masculinity. With a spot called, “We Believe: The Best Men Can Be,” the Procter & Gamble brand took a firm stance on the need for a modern definition of what it means to be a man. Not… continue »
This issue is focused on a fourth key sector: food. Specifically, we have conversations with the difference-makers about how our food gets to us, where that food comes from today and will come from tomorrow. Read WTF: Food »
Each quarter, GenPop asks What the Future about a different key area of our economy: Housing, Mobility, Health and Food. Read Previous WTF Issues »
View this on demand webinar to hear exclusive research examining the far reaching impact self-driving cars will have on consumer behavior.