As this new year begins, you might notice something is missing. In late 2018, Dunkin’ Donuts announced it would shorten its name to Dunkin’ as part of an overhaul to emphasize its beverages and products beyond fried dough confections. Chief Marketing Officer of 15 months Tony Weisman has overseen the effort as Americans embrace coffee… continue »
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis? Read WTF: Vice »
What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades.
Read Previous WTF Issues »