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Why political views are an essential marketing demographic

by // March 13, 2019

American society is undergoing a profound change as all aspects of life increasingly converge with political views into a single set of overlapping motivations. No longer are people’s political lives separate from their personal or commercial actions, if they ever were. Now political views are shaping how people live, shop and do business. It shows… continue »

Should Brands Try to Change the World?

by // January 24, 2019

Gillette is facing aftershocks from its brand campaign launched last week to usher in a new era of masculinity. With a spot called, “We Believe: The Best Men Can Be,” the Procter & Gamble brand took a firm stance on the need for a modern definition of what it means to be a man. Not… continue »

Most Americans are optimistic about 2019

by // January 2, 2019

“Look around, look around at how lucky we are to be alive right now,” sing the Schuyler sisters in Lin-Manuel Miranda’s “Hamilton.” They seem to sum up the optimism that Americans have for themselves in reflecting on 2018 and entering 2019. It’s a buoyant way to look at the past year’s trip around the sun,… continue »

Are smart speakers helping Americans warm to automation?

by // September 25, 2018

How can you build a market for a cutting-edge product in an emerging field when people widely distrust it? That’s a catch-22 for the innovative businesses tackling automation in its many forms. On one hand, artificial intelligence can help people to be more productive at work while leading more convenient, cost-effective lives. On the other,… continue »

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