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How the ABCs of investing may be hurting you

by // January 31, 2019

The best piece of investment advice you might ever get is to re-sort the list of investment options for your 401(k). Right now the choices are probably listed alphabetically. Change to rank them by expense ratio. If you can’t do that, focus on that information as you scroll down the list. That’s because the order… continue »

It’s not just what you say, it’s how fast you say it

by // April 20, 2017

Back in the days before behavioral science and behavioral economics a survey would ask you questions and you would answer. Your answers were all the survey-takers had to go on. If they asked you how you perceive Apple, or which kind of beer you prefer, you would give them an explicit response and they would record your answer. Often, that’s still the case and that’s a perfectly valid way for marketers and pollsters to understand how consumers think. read more »