Social Action: Why Consumers Embrace Brands That Stand For Something

by in CITIZEN | August 21, 2017

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Illustration by David Ko

Social Action: Why Consumers Embrace Brands That Stand For Something

by in CITIZEN | August 21, 2017

Leslie Sabatinelli is a forest manager in Georgia. She cares about the trees and how to preserve them. She also believes in fair systems and as such has become a staunch supporter of brands that promote racial equality, climate control and fair employment practices. In fact, even her spice purchases are influenced by what a ... continue »