How to get a customer’s attention: A Q&A with Farmers Insurance’s Mike Linton

by in CUSTOMER | October 10, 2018

As Enterprise Chief Marketing Officer for Farmers Insurance, Mike Linton has brought a digital focus to the brand best known for its quirky TV commercials. We asked him for his burning consumer insight question and he focused on the ever-shrinking time and attention that consumers are willing to give brands in the digital age. GenPop: ... continue »

Six key types of affluent traveler – and how to get them to your destination

by in CUSTOMER | August 30, 2018

A few decades ago, tourism was about tours and sightseeing. For Affluent Americans today, these wealthy travelers increasingly demand more authentic, unique, immersive and experiential trips. But they don’t fit into a single mold. For destination marketers, that means understanding and catering to their differences and designing itineraries and marketing that speak to them. There ... continue »

Why are Millennials skipping the baking mix aisle?

by in CUSTOMER | August 21, 2018

Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch. Yet these once-essential time savers are making their way into shopping carts less often. Familiar brands that Baby Boomers couldn’t live without don’t hold the same appeal for their Millennial children. So why are consumers leaving cake ... continue »

Does customer concern about personal information translate into brand risk?

by in CUSTOMER | July 10, 2018

In the past year, hundreds of millions of people have had their personal information exposed through data breaches. With every hack, people’s concern about their personal information grows. More than half (52%) of Americans say they are more concerned about online privacy than they were a year ago, according to a global Ipsos poll conducted on behalf ... continue »

Equality at work doesn’t exist say most Canadian women

by in CUSTOMER | June 20, 2018

As American women grapple with gender equality, so do their Canadian sisters. Seventy-six percent of Canadian women believe there is no equality in the workplace, according to new consumer research called The Truth About Canadian Women. McCann Worldgroup Canada is performing a five-part study throughout 2018 on the changing roles of women in Canadian society, ... continue »

Beauty consumers are shopping differently. Should beauty retailers rethink?

by in CUSTOMER | June 8, 2018

The competition for beauty shoppers is getting ugly. Department stores where high-end cosmetics counters have been for decades are closing. Shoppers increasingly are buying online. Skin care is growing faster than makeup and getting more natural, technical and medicine-based. Now, prestige beauty giants that dominate the industry are rethinking their businesses. That means selling more ... continue »

What Super Mario teaches about behavioral science 

by in CUSTOMER | April 19, 2018

For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.  In the mobile game “Super Mario Run” players can immediately see that this game caters more toward what behavioral scientists call System 1 processing. It speaks to people’s impatient mind that seeks immediate ... continue »