CUSTOMER

What is the Canadian dream?

by in CUSTOMER | August 18, 2017

When Jake Tyler was trying to decide where to start his financial technology business, the world was open to him. He’d lived in Australia, worked in London and studied in Spain. In the end, it was Vancouver that lured him. Tyler, working with startup accelerator Highline, was able to enter a visa program that fast-tracks ... continue »

If Americans are losing faith in their government, who’s left to trust?

by in CONSUMER, CUSTOMER | May 24, 2017

Who do you trust? That’s not an easy question to answer. Globally, and locally, trust in institutions is eroding. But there’s always a “but.” And right now, for Americans, one of the sparkling highlights of the trust question is the humble grocery store. How so? A recent Ipsos Global Trends Report shows that the percentage ... continue »

How choice impacts taste: An interview with Tom Vanderbilt

by in CUSTOMER | April 20, 2017

It’s often easier to choose between 3 things than 30 and yet product aisles, entertainment services and sites like AirBnB provide near limitless options for people to pick from. How do they do it?  GenPop’s Matt Carmichael and Claire Hanlon, EVP for Ipsos Connect, chatted with Tom Vanderbilt,the best-selling author of “Traffic,” about his latest book, ... continue »

5 ways to understand and improve well-being at work

by in CUSTOMER | April 20, 2017

Are your people happy? As it turns out, most are. Seven out of 10 employees around the world are satisfied with their well-being at work overall, the 2016 Edenred-Ipsos Barometer concluded. That’s good because in business, happiness matters. Contented workers are more innovative, motivated and efficient. In fact, a positive workplace environment “will lead to ... continue »