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Is it time to ditch traditional work models?

by // March 20, 2019

The 40-hour work week set by auto pioneer Henry Ford is showing every one of its 93 years. So are conventional vacation and other benefits. Today’s workers want change as digital technology has untethered them from their office desks. Yet globalization and competition have them constantly connected to work and stressed as ever. Despite the advent of work-life balance initiatives in the mid-1980s, the ideal of symmetry between work, family and… continue »

What Martin Luther King Jr.’s legacy teaches about activism as companies take a stand

by // January 18, 2019

Martin Luther King Jr. would have turned 90 on January 15th. As Americans observe his birthday on the January 21st federal holiday, he still has near-universal appeal. Overall, 90 percent of Americans view King favorably, according to a fresh Ipsos poll. The civil rights leader’s enduring favorability highlights how his reputation over time has changed.… continue »

Black Friday is dead, long live Black Friday!

by // November 20, 2018

In the last decade, Black Friday has become a global retail phenomenon stretching to China and India. But back in the U.S. where it began, it’s not the retail holiday bonus it once was. Shoppers are turning online for the doorbuster deals they used to camp out at the mall to snare. Some stores have… continue »

Six key types of affluent traveler – and how to get them to your destination

by // August 30, 2018

A few decades ago, tourism was about tours and sightseeing. For Affluent Americans today, these wealthy travelers increasingly demand more authentic, unique, immersive and experiential trips. But they don’t fit into a single mold. For destination marketers, that means understanding and catering to their differences and designing itineraries and marketing that speak to them. There… continue »

Why are Millennials skipping the baking mix aisle?

by // August 21, 2018

Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch. Yet these once-essential time savers are making their way into shopping carts less often. Familiar brands that Baby Boomers couldn’t live without don’t hold the same appeal for their Millennial children. So why are consumers leaving cake… continue »

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