High tech joins high touch: Can Nordstrom harness the future of retail?

by in CONSUMER, CUSTOMER | November 27, 2017

  By Katherine Lesner, Vice President, Ipsos Connect When it comes to shopping, subscription and direct mail services have crossed paths with technology, allowing us to personalize our virtual retail experiences. But what does this mean for brick and mortar stores who want to cash in on the trend? Nordstrom’s new subscription styling service Trunk ... continue »

The Top 10 Video Games Your Kids Like To Play (And Why)

by in CONSUMER, CUSTOMER | November 22, 2017

It’s no surprise that, of kids who play video games, more would rather play inside with their console than play outside as the seasons change. That’s one of many insights gathered by the Ipsos Longitudinal Media Experience study, also known as LMX, which collects the data behind the behaviors of kids, teens and their parents.  And ... continue »

“Buy This Please!” Why Yankee Candle fundraising works

by in CUSTOMER | November 13, 2017

School fundraising is a $40 million a year business for Yankee Candle, and they have a tried and true formula for why it works out so well. Hint: It ultimately has to do with packaging, brand recognition and customer service. “Service, pricing and product is incredibly important,” says John O’Neil, director of Yankee Candle Fundraising, ... continue »

Top 5 luxury cars in America, according to rich people

by in CUSTOMER | September 22, 2017

Americans love our cars and the wealthiest amongst us apparently love Lexus more than anything else. Surprised? That’s one of the key findings behind Ipsos’ latest Affluent Survey. What’s interesting about Lexus is that, of all four car-buying generations, the Millennials, Gen Xers, Boomers and Seniors agree that Lexus is the most top of mind ... continue »

What is the Canadian dream?

by in CUSTOMER | August 18, 2017

When Jake Tyler was trying to decide where to start his financial technology business, the world was open to him. He’d lived in Australia, worked in London and studied in Spain. In the end, it was Vancouver that lured him. Tyler, working with startup accelerator Highline, was able to enter a visa program that fast-tracks ... continue »