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Black Friday is dead, long live Black Friday!

by // November 20, 2018

In the last decade, Black Friday has become a global retail phenomenon stretching to China and India. But back in the U.S. where it began, it’s not the retail holiday bonus it once was. Shoppers are turning online for the doorbuster deals they used to camp out at the mall to snare. Some stores have… continue »

Six key types of affluent traveler – and how to get them to your destination

by // August 30, 2018

A few decades ago, tourism was about tours and sightseeing. For Affluent Americans today, these wealthy travelers increasingly demand more authentic, unique, immersive and experiential trips. But they don’t fit into a single mold. For destination marketers, that means understanding and catering to their differences and designing itineraries and marketing that speak to them. There… continue »

Why are Millennials skipping the baking mix aisle?

by // August 21, 2018

Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch. Yet these once-essential time savers are making their way into shopping carts less often. Familiar brands that Baby Boomers couldn’t live without don’t hold the same appeal for their Millennial children. So why are consumers leaving cake… continue »

Equality at work doesn’t exist say most Canadian women

by // June 20, 2018

As American women grapple with gender equality, so do their Canadian sisters. Seventy-six percent of Canadian women believe there is no equality in the workplace, according to new consumer research called The Truth About Canadian Women. McCann Worldgroup Canada is performing a five-part study throughout 2018 on the changing roles of women in Canadian society,… continue »