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Nine Millennial myths: True, or busted?

by // June 26, 2017

Every day 12,000 Millennials turn 30. They’re an enormous generation with tremendous market potential. And their needs are changing. They’ve been studied and have been the subjects of trendy thought pieces at a rate of about one per Millennial. But have those articles all been correct, or have we rushed to judgment? To find out, GenPop talked… continue »

Amazon adding Whole Foods for fresh foods

by // June 22, 2017

Amazon is apparently planning for total consumer domination. Last week the company announced plans to acquire Whole Foods. Even more recently came news of Prime Wardrobe, which is the mega-retailer’s take on at-home clothing try-ons and returns. These developments certainly make a big brand impression on the average shopper. And though the company has yet to publicly detail… continue »

Competing or completing?

by // June 16, 2017

Holly and Justin Rutt and their Ann Arbor-based soap-making business sit at the crossroads of two critical shopping trends. On one hand, consumers want locally-made products  with a healthier, artisanal vibe. On the other hand, consumers want the convenience of shopping online and having products delivered. Amazon’s proposed acquisition of Whole Foods just put this convergence front… continue »

Everyone hates Millennials (even Millennials)

by // May 25, 2017

A tweet by a guy named Michael Schaub went somewhat viral recently. “Every time I see a baby boomers vs. millennials tweet I wonder if they realize there’s a whole generation in between who hates them both,” he wrote to his 12,400 followers. It got retweeted or liked more than 32,000 times. It’s funny, but… continue »

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