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CONSUMER

How social media can help curb loneliness

by // May 30, 2018

Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels  most isolated when she’s at home. To combat lonesomeness, Vences-Nieves… continue »

Why jingles and Cher always make a comeback

by // May 25, 2018

Say you’re walking around a city where you lived or worked in the past. All of a sudden, the melody and lyrics from a favorite old song pops into your head. While you hadn’t heard it in a decade, somehow walking the streets brings it back into your brain seemingly magically and very unexpectedly. Accompanying… continue »

E-commerce isn’t killing retail. These shopping giants are thriving using Silicon Valley thinking.

by // May 3, 2018

With ongoing news of store closings and malls-turned-ghost-towns, the death of physical retail seems inevitable. But don’t count on it. What’s really happening is a shakeup of outdated retail models. Companies that harness that turmoil will not only survive, but thrive. The new retail era includes bricks, click, taps and voice commands. Today’s shopper is… continue »

Marketing Acceptance

by // April 26, 2018

As global LGBTQ acceptance grows, more mass-market brands are speaking to potential customers with gender-diverse marketing. But adoption is slow in the U.S. as Americans grapple with accepting social change. Although more Americans than the global average (59%) say the nation is becoming more tolerant, they’re are also the most likely to say that society… continue »

Smartphone status: It’s complicated

by // March 21, 2018

When the alarm clock goes off, you reach for your phone to turn it off. You’re excited about your upcoming family cruise, but your kids are panicked because there will be no Wi-Fi. If you’re being honest, so are you. During your grandfather’s funeral, your favorite aunt glares at you as your eyes meet when… continue »