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CONSUMER

I’ll be home for the holidays. Can I bring my cat?

by // December 19, 2018

There are some guests during the holidays that people welcome with trepidation. It used to be the in-laws or someone’s new significant other. Increasingly though, it’s a visitor’s pet. As Americans have elevated pets to human status, they want to bring their (usually) hairy extended family along for the holidays. One in three pet owners… continue »

Advertising needs to work on better reflecting people

by // November 1, 2018

If advertising is a mirror on society, then most people of the world don’t recognize themselves. Globally, including in the U.S, seven in 10 men and women say advertising doesn’t reflect their lives or world. Three in five don’t see themselves or other people in their lives represented in most ads. This is what people… continue »

Why most homeowners prefer to renovate than buy a new home

by // October 30, 2018

There comes a time when homeowners grow tired of their outdated bathrooms, inefficient kitchens or lack of a first-floor guestroom. It happens a lot before the holiday entertainment season. The question becomes, do you update or move? Across America, people would rather stay and upgrade their current home than move, according to a new Ipsos… continue »

Are smart speakers helping Americans warm to automation?

by // September 25, 2018

How can you build a market for a cutting-edge product in an emerging field when people widely distrust it? That’s a catch-22 for the innovative businesses tackling automation in its many forms. On one hand, artificial intelligence can help people to be more productive at work while leading more convenient, cost-effective lives. On the other,… continue »

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