CONSUMER

How iGen youth navigate the Selfie Era

by in CONSUMER | August 16, 2018

IGen youth are heading back to school and that means school photos. For some, it’s a fun day and for others it’s stressful, given the awkwardness of puberty and lack of control of the lens. Today’s tweens to young adults are the most photographed generation in history, thanks to the Selfie Era. They have tricks ... continue »

Enthusiasm for ‘sharing economy’ flattens as traditional services gain

by in CONSUMER | June 29, 2018

After years of double-digit growth, the number of Americans who say they will use “sharing economy” services like ride-hailing, home rentals and co-working this summer, has flattened, according to a new poll by Ipsos on behalf of Allianz Global Assistance. One factor in that downtick is that slightly fewer people say they trust shared services ... continue »

Millennials are changing how Americans travel

by in CONSUMER | June 1, 2018

It’s that time when people’s Instagram feeds start looking like a “what-I-did-for-summer” slide show. Holiday travel season is here and more Americans are planning trips this year, according to new, global research from Ipsos. Nearly 70% of Americans say they plan to travel this summer, up slightly from 2017. The average travel budgets, however, dip ... continue »

How social media can help curb loneliness

by in CONSUMER | May 30, 2018

Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels  most isolated when she’s at home. To combat lonesomeness, Vences-Nieves ... continue »