Measured Perspectives powered by Ipsos

CONSUMER

Advertising needs to work on better reflecting people

by // November 1, 2018

If advertising is a mirror on society, then most people of the world don’t recognize themselves. Globally, including in the U.S, seven in 10 men and women say advertising doesn’t reflect their lives or world. Three in five don’t see themselves or other people in their lives represented in most ads. This is what people… continue »

Why most homeowners prefer to renovate than buy a new home

by // October 30, 2018

There comes a time when homeowners grow tired of their outdated bathrooms, inefficient kitchens or lack of a first-floor guestroom. It happens a lot before the holiday entertainment season. The question becomes, do you update or move? Across America, people would rather stay and upgrade their current home than move, according to a new Ipsos… continue »

Are smart speakers helping Americans warm to automation?

by // September 25, 2018

How can you build a market for a cutting-edge product in an emerging field when people widely distrust it? That’s a catch-22 for the innovative businesses tackling automation in its many forms. On one hand, artificial intelligence can help people to be more productive at work while leading more convenient, cost-effective lives. On the other,… continue »

Are you clean or are you Instagram clean?

by // September 4, 2018

If you want to get ahead in life, you’d better show up looking clean and smelling fresh. From childhood, we learn the virtues of regular bathing and grooming as though our lives depend upon it. The irony is that for the most part, they do — at least socially. But in our Instaworld, hygiene has… continue »