CONSUMER

High tech joins high touch: Can Nordstrom harness the future of retail?

by in CONSUMER, CUSTOMER | November 27, 2017

  By Katherine Lesner, Vice President, Ipsos Connect When it comes to shopping, subscription and direct mail services have crossed paths with technology, allowing us to personalize our virtual retail experiences. But what does this mean for brick and mortar stores who want to cash in on the trend? Nordstrom’s new subscription styling service Trunk ... continue »

The Top 10 Video Games Your Kids Like To Play (And Why)

by in CONSUMER, CUSTOMER | November 22, 2017

It’s no surprise that, of kids who play video games, more would rather play inside with their console than play outside as the seasons change. That’s one of many insights gathered by the Ipsos Longitudinal Media Experience study, also known as LMX, which collects the data behind the behaviors of kids, teens and their parents.  And ... continue »

Marvel vs. DC: A superhero debate with human roots

by in AUDIENCE, CONSUMER | September 20, 2017

Superman versus Spider-Man. Wonder Woman versus Storm. The Joker versus Loki. Comic book aficionados have long debated the qualities of the DC universe versus the Marvel universe. Superman, Wonder Woman and The Joker are all DC characters as distinctly American as apple pie. But Spider-Man, Storm and Loki are Marvel characters similarly as well known. ... continue »