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CONSUMER

The guilty pleasure of luxury as a marketing opportunity

by // February 20, 2019

Like nearly all categories, the luxury category is evolving, driven by demographic shifts, long-term socioeconomic trends and technology, which has increased accessibility as well as redefined what is considered luxury to begin with. As the luxury landscape changes, it’s important for marketers to understand the complex new dimensions of the category in order to fully… continue »

How the ABCs of investing may be hurting you

by // January 31, 2019

The best piece of investment advice you might ever get is to re-sort the list of investment options for your 401(k). Right now the choices are probably listed alphabetically. Change to rank them by expense ratio. If you can’t do that, focus on that information as you scroll down the list. That’s because the order… continue »

Americans resolve to be better, more patient people. Five ways brands and BeSci can help you nail your New Year’s goals.

by // January 15, 2019

Beyoncé and Jay-Z want their fans to try going vegan in this new year. Blogger and mom Stephanie Ortiz plans to be more patient with her kids. People across the U.S. plan to make similar changes in 2019, according to a recent Ipsos survey. Yet, creating new habits and sticking to them is challenging. The good… continue »

Multivore diet families are going mainstream

by // January 10, 2019

It’s been 10 years since Michael Pollan published his book, “In Defense of Food,” with the mantra, “eat food, not too much, mostly plants,” for improved health. How has the western diet changed since then? For one, Whole Foods has a meatless phenom in its TTLA sandwich with tempeh bacon, tomato, lettuce and avocado. In… continue »

I’ll be home for the holidays. Can I bring my cat?

by // December 19, 2018

There are some guests during the holidays that people welcome with trepidation. It used to be the in-laws or someone’s new significant other. Increasingly though, it’s a visitor’s pet. As Americans have elevated pets to human status, they want to bring their (usually) hairy extended family along for the holidays. One in three pet owners… continue »

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