CONSUMER

Nine Millennial myths: True, or busted?

by in CONSUMER | June 26, 2017

Every day 12,000 Millennials turn 30. They’re an enormous generation with tremendous market potential. And their needs are changing. They’ve been studied and have been the subjects of trendy thought pieces at a rate of about one per Millennial. But have those articles all been correct, or have we rushed to judgment? To find out, GenPop talked ... continue »

Amazon adding Whole Foods for fresh foods

by in CONSUMER | June 22, 2017

Amazon is apparently planning for total consumer domination. Last week the company announced plans to acquire Whole Foods. Even more recently came news of Prime Wardrobe, which is the mega-retailer’s take on at-home clothing try-ons and returns. These developments certainly make a big brand impression on the average shopper. And though the company has yet to publicly detail ... continue »

Competing or completing?

by in CONSUMER | June 16, 2017

Holly and Justin Rutt and their Ann Arbor-based soap-making business sit at the crossroads of two critical shopping trends. On one hand, consumers want locally-made products  with a healthier, artisanal vibe. On the other hand, consumers want the convenience of shopping online and having products delivered. Amazon’s proposed acquisition of Whole Foods just put this convergence front ... continue »

If Americans are losing faith in their government, who’s left to trust?

by in CONSUMER, CUSTOMER | May 24, 2017

Who do you trust? That’s not an easy question to answer. Globally, and locally, trust in institutions is eroding. But there’s always a “but.” And right now, for Americans, one of the sparkling highlights of the trust question is the humble grocery store. How so? A recent Ipsos Global Trends Report shows that the percentage ... continue »

Four ways auto makers can use VR today

by in CONSUMER | April 20, 2017

By 2020, analysts predict as many as 100 million virtual reality (VR) and augmented reality headsets will ship worldwide. While video gaming will be a primary reason people buy into VR, the implications for marketers are profound with virtual product testing environments and virtual shopping spaces already in development. Automakers can already leverage this technology ... continue »

It’s not just what you say, it’s how fast you say it

by in CONSUMER | April 20, 2017

Back in the days before behavioral science and behavioral economics a survey would ask you questions and you would answer. Your answers were all the survey-takers had to go on. If they asked you how you perceive Apple, or which kind of beer you prefer, you would give them an explicit response and they would record your answer. Often, that’s still the case and that’s a perfectly valid way for marketers and pollsters to understand how consumers think. read more »