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CONSUMER

Why cleaning house is an act of self care

by // June 13, 2019

Thrill seekers flock to sports for the excitement and the adrenaline rush of competition. But they can get a similar mood boost from a surprising but different workout: cleaning house. Of course, the result of a sparkling abode is unquestionably rewarding. But it’s the act of cleaning that that produces this catharsis, according to a… continue »

The guilty pleasure of luxury as a marketing opportunity

by // February 20, 2019

Like nearly all categories, the luxury category is evolving, driven by demographic shifts, long-term socioeconomic trends and technology, which has increased accessibility as well as redefined what is considered luxury to begin with. As the luxury landscape changes, it’s important for marketers to understand the complex new dimensions of the category in order to fully… continue »

How the ABCs of investing may be hurting you

by // January 31, 2019

The best piece of investment advice you might ever get is to re-sort the list of investment options for your 401(k). Right now the choices are probably listed alphabetically. Change to rank them by expense ratio. If you can’t do that, focus on that information as you scroll down the list. That’s because the order… continue »

Americans resolve to be better, more patient people. Five ways brands and BeSci can help you nail your New Year’s goals.

by // January 15, 2019

Beyoncé and Jay-Z want their fans to try going vegan in this new year. Blogger and mom Stephanie Ortiz plans to be more patient with her kids. People across the U.S. plan to make similar changes in 2019, according to a recent Ipsos survey. Yet, creating new habits and sticking to them is challenging. The good… continue »

Multivore diet families are going mainstream

by // January 10, 2019

It’s been 10 years since Michael Pollan published his book, “In Defense of Food,” with the mantra, “eat food, not too much, mostly plants,” for improved health. How has the western diet changed since then? For one, Whole Foods has a meatless phenom in its TTLA sandwich with tempeh bacon, tomato, lettuce and avocado. In… continue »

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