CONSUMER

How the auto industry bridges the self-driving future with the SUV-buying present

by in CONSUMER | April 13, 2018

You get a call one night that your wife fell asleep at the wheel. It’s a nightmare scenario but thankfully, she’s fine. As her Volvo veered off the road, its autonomous safety features applied the brakes, tightened her seatbelts, deployed the air bags and called for help. This isn’t the future. This is today. Serial ... continue »

Smartphone status: It’s complicated

by in CONSUMER | March 21, 2018

When the alarm clock goes off, you reach for your phone to turn it off. You’re excited about your upcoming family cruise, but your kids are panicked because there will be no Wi-Fi. If you’re being honest, so are you. During your grandfather’s funeral, your favorite aunt glares at you as your eyes meet when ... continue »

High tech joins high touch: Can Nordstrom harness the future of retail?

by in CONSUMER, CUSTOMER | November 27, 2017

  By Katherine Lesner, Vice President, Ipsos Connect When it comes to shopping, subscription and direct mail services have crossed paths with technology, allowing us to personalize our virtual retail experiences. But what does this mean for brick and mortar stores who want to cash in on the trend? Nordstrom’s new subscription styling service Trunk ... continue »

The Top 10 Video Games Your Kids Like To Play (And Why)

by in CONSUMER, CUSTOMER | November 22, 2017

It’s no surprise that, of kids who play video games, more would rather play inside with their console than play outside as the seasons change. That’s one of many insights gathered by the Ipsos Longitudinal Media Experience study, also known as LMX, which collects the data behind the behaviors of kids, teens and their parents.  And ... continue »