CONSUMER

Millennials are changing how Americans travel

by in CONSUMER | June 1, 2018

It’s that time when people’s Instagram feeds start looking like a “what-I-did-for-summer” slide show. Holiday travel season is here and more Americans are planning trips this year, according to new, global research from Ipsos. Nearly 70% of Americans say they plan to travel this summer, up slightly from 2017. The average travel budgets, however, dip ... continue »

How social media can help curb loneliness

by in CONSUMER | May 30, 2018

Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels  most isolated when she’s at home. To combat lonesomeness, Vences-Nieves ... continue »

Younger Americans interpret “natural” food labels differently

by in CONSUMER | May 22, 2018

Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories. That’s driving shoppers to put more “natural” items like Reed’s sodas, RXBAR protein bars and Evol Foods frozen dinners into their grocery carts. Yet, American shoppers vary in how they interpret the ... continue »

E-commerce isn’t killing retail. These shopping giants are thriving using Silicon Valley thinking.

by in CONSUMER | May 3, 2018

With ongoing news of store closings and malls-turned-ghost-towns, the death of physical retail seems inevitable. But don’t count on it. What’s really happening is a shakeup of outdated retail models. Companies that harness that turmoil will not only survive, but thrive. The new retail era includes bricks, click, taps and voice commands. Today’s shopper is ... continue »

Marketing Acceptance

by in CONSUMER | April 26, 2018

As global LGBTQ acceptance grows, more mass-market brands are speaking to potential customers with gender-diverse marketing. But adoption is slow in the U.S. as Americans grapple with accepting social change. Although more Americans than the global average (59%) say the nation is becoming more tolerant, they’re are also the most likely to say that society ... continue »

How the auto industry bridges the self-driving future with the SUV-buying present

by in CONSUMER | April 13, 2018

You get a call one night that your wife fell asleep at the wheel. It’s a nightmare scenario but thankfully, she’s fine. As her Volvo veered off the road, its autonomous safety features applied the brakes, tightened her seatbelts, deployed the air bags and called for help. This isn’t the future. This is today. Serial ... continue »