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Know your markets: Entrepreneurs

by & Lauren Erdelyi& David Ko // April 20, 2017

From Walt Disney to Steve Jobs, entrepreneurs have proven to be a major driving force behind social and economic progress. In addition to creating and shaping markets, entrepreneurs are a market unto themselves – just not a previously well-studied one. Let’s start with some numbers. An Ipsos study conducted for Entrepreneur magazine asked Americans if… continue »

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