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Why political views are an essential marketing demographic

by // March 13, 2019

American society is undergoing a profound change as all aspects of life increasingly converge with political views into a single set of overlapping motivations. No longer are people’s political lives separate from their personal or commercial actions, if they ever were. Now political views are shaping how people live, shop and do business. It shows… continue »

Most Americans are optimistic about 2019

by // January 2, 2019

“Look around, look around at how lucky we are to be alive right now,” sing the Schuyler sisters in Lin-Manuel Miranda’s “Hamilton.” They seem to sum up the optimism that Americans have for themselves in reflecting on 2018 and entering 2019. It’s a buoyant way to look at the past year’s trip around the sun,… continue »

Millennials aren’t the entrepreneurs you thought they were

by // November 6, 2018

Society gets many things wrong about Millennials. One persistent myth is they are the generation of entrepreneurs and their role model is Facebook CEO Mark Zuckerberg. But people born between the early 1980s and mid-1990s show something different, according to a new Ipsos entrepreneurship survey. Globally, just 14 percent of Millennials on average have started… continue »

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