AUDIENCE

Marvel vs. DC: A superhero debate with human roots

by in AUDIENCE, CONSUMER | September 20, 2017

Superman versus Spider-Man. Wonder Woman versus Storm. The Joker versus Loki. Comic book aficionados have long debated the qualities of the DC universe versus the Marvel universe. Superman, Wonder Woman and The Joker are all DC characters as distinctly American as apple pie. But Spider-Man, Storm and Loki are Marvel characters similarly as well known. ... continue »

‘Game of Thrones’ Death Poll: America Was Right, Petyr Baelish Dies on GoT Season Finale

by in AUDIENCE | August 28, 2017

  Who says the polls get it wrong? Ipsos has conducted a Game of Thrones Death Poll for the entirety of the seventh season of HBO’s genre-defining, scripted TV series. Viewers were asked if they think the Queen of Dragons, Daenerys Targaryan would die next, or perhaps Arya Stark, the youngest of the daughter of ... continue »

Who should win the Game of Thrones?

by in AUDIENCE | July 12, 2017

When it comes to guiding a nation to greatness, it is difficult to find a ruler with the perfect mix of ability, experience and popularity. The nation of Westeros, where Game of Thrones takes place, is in particular need of decisive leadership as climate change descends upon the lands, taxes rise to exorbitant proportions and ... continue »

Who are your gods? Starz new show ‘American Gods’ pushes an existential question

by in AUDIENCE | June 15, 2017

Americans have always had a push-pull relationship with discovery and tradition. We love electricity but dream of unplugging. People talk big about work-life balance, but workers feel guilty about taking sick days. Most of us believe in a higher power but have no problem overlooking microaggressions on the street. It is within this rubric that ... continue »