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Should Brands Try to Change the World?

by // January 24, 2019

Gillette is facing aftershocks from its brand campaign launched last week to usher in a new era of masculinity. With a spot called, “We Believe: The Best Men Can Be,” the Procter & Gamble brand took a firm stance on the need for a modern definition of what it means to be a man. Not… continue »

Survey shows the surprisingly complicated politics of “Roseanne” fans

by // May 15, 2018

Watchers of the “Roseanne” television revival are surprisingly bipartisan and not as “pro Trump” as they’ve been typecast. Observers widely expected the network’s revival of the 1980’s sitcom starring Roseanne Barr to attract President Trump’s supporters. Even Fox News pegged it as “ABC’s pro-Trump ‘Roseanne,'” and the show’s namesake star is a vocal Trump supporter. But… continue »

How bicultural Latinos are shaping the multicultural mass

by // April 11, 2018

Itati Vasquez Chavez SantaMaria loves her Spanish-language soap operas. “I watch telenovelas all the time,” says the 23-year-old from Tucson Arizona, “I have no shame.” She goes by “Toby” to make it easier for English-speakers. As a third-generation Mexican person from the Southwest, SantaMaria identifies herself as a Chicana rather than a Mexican, “the way most… continue »

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