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Articles by Shaune Marx

Why are Millennials skipping the baking mix aisle?

by // August 21, 2018

Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch. Yet these once-essential time savers are making their way into shopping carts less often. Familiar brands that Baby Boomers couldn’t live without don’t hold the same appeal for their Millennial children. So why are consumers leaving cake… continue »