The legalization of cannabis in Canada is showing that throwing open the doors doesn’t mean there will be a sudden stampede to get in. Ipsos’ Alcohol Consumption Tracker (ACT) and Cannabis Consumption Tracker (CCT) studies show that attitudes and behaviors regarding cannabis are slow to shift after legalization. read more »
Articles by Michael Rodenburgh
- Michael Rodenburgh
- Executive Vice President
- Canada, Ipsos
Michael Rodenburgh leads the Canadian cannabis strategy as well as a number of large strategic accounts. He has been in the research industry for almost 25 years and has won awards for his work from both ESOMAR and Canada’s Marketing Research and Intelligence Association (MRIA).