Kim Kardashian has had a rough few years. She was robbed in Paris. She and her husband, rapper Kanye West have feuded with Taylor Swift – who lashes out about the conflict in her new single – and she has been somewhat eclipsed by her half-sisters. All of this conflict, as well as the fickle ... continue »
When Jake Tyler was trying to decide where to start his financial technology business, the world was open to him. He’d lived in Australia, worked in London and studied in Spain. In the end, it was Vancouver that lured him. Tyler, working with startup accelerator Highline, was able to enter a visa program that fast-tracks ... continue »
The stereotype of New Yorkers is that they think they are at the center of the universe, and that theirs is the only part of the universe worth living in. Turns out, much of the rest of the world shares that opinion. New York City ranks first in the Ipsos Top Cities list, edging out ... continue »
Every day 12,000 Millennials turn 30. They’re an enormous generation with tremendous market potential. And their needs are changing. They’ve been studied and have been the subjects of trendy thought pieces at a rate of about one per Millennial. But have those articles all been correct, or have we rushed to judgment? To find out, GenPop talked ... continue »
A tweet by a guy named Michael Schaub went somewhat viral recently. “Every time I see a baby boomers vs. millennials tweet I wonder if they realize there’s a whole generation in between who hates them both,” he wrote to his 12,400 followers. It got retweeted or liked more than 32,000 times. It’s funny, but ... continue »
President Donald Trump campaigned on a plan to “Make America Great Again.” It’s a pledge he wore on his metaphorical sleeve and his literal head. As famously coiffed as that head is, Trump clearly felt that #MAGA, as it came to be hashtagged, was an important enough statement to cover up that legendary hair with ... continue »
Welcome to GenPop, a new magazine from your friends at Ipsos. Each story will offer insights into how people behave and how to motivate them. These are not opinions. We are not pundits. Each story will be grounded in solid, actionable research and data meant to help you see your specific targets within the general ... continue »
On January 21, an estimated 3 million people around the world marched in solidarity for women’s rights. The New York Times breathlessly reported on those left behind in towns like Montclair, N.J. – husbands and fathers who had to fend for themselves and in some drastic cases take care of their children sans mom. Thankfully, ... continue »
In his latest work, best-selling author, journalist, and all-around interesting guy Chuck Klosterman asks a compelling question: “But What if We’re Wrong.” If we fast-forward 100 years or 500 years and look back at our present from the perspective of the future—what will still be important? What cultural figures will have stood the test of ... continue »
As part of a GenPop Q&A we ask the subject to give us a question to field on the Ipsos Omnibus. Klosterman wanted to know if people thought the world was a better place in the past and in the future. GenPop: Why did you want to ask this? Klosterman: It plays into the idea ... continue »
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