Matt Carmichael is the editor of GenPop and the Director of Editorial Strategy for Ipsos North America. You can reach him at

Articles by Matt Carmichael

Question: If someone moves into my city and moves up the socio-economic ladder, does local government play a role in that success?

by in What The Future | November 5, 2017

“Cities aren’t full of poor people because cities make people poor, but because cities attract poor people with the prospect of improving their lot in life.” Edward Glaeser, “Triumph of the City.” Paul Soglin, mayor of Madison, Wisconsin, referenced this quote in conversation with GenPop — he even cited the page number in the Harvard economist’s seminal ... continue »

Question: How will your house itself make your daily life easier?

by in What The Future | November 1, 2017

Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions. Her focus, naturally, is on how they impact what happens within the walls ... continue »

How far into the future should you be planning? A Q&A with futurist Amy Webb

by in CITIZEN | October 7, 2017

Philosophically, we know that we should be thinking about the future: Of our industries, of our particular businesses, of the world around us and ourselves. But how do you actually do that in a meaningful way so that it leads to helpful action and not worry or judgement-clouding stress? Is the market research industry thinking ... continue »