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Articles by Kate MacArthur

Are you clean or are you Instagram clean?

by // September 4, 2018

If you want to get ahead in life, you’d better show up looking clean and smelling fresh. From childhood, we learn the virtues of regular bathing and grooming as though our lives depend upon it. The irony is that for the most part, they do — at least socially. But in our Instaworld, hygiene has… continue »

Six key types of affluent traveler – and how to get them to your destination

by // August 30, 2018

A few decades ago, tourism was about tours and sightseeing. For Affluent Americans today, these wealthy travelers increasingly demand more authentic, unique, immersive and experiential trips. But they don’t fit into a single mold. For destination marketers, that means understanding and catering to their differences and designing itineraries and marketing that speak to them. There… continue »

How iGen youth navigate the Selfie Era

by // August 16, 2018

IGen youth are heading back to school and that means school photos. For some, it’s a fun day and for others it’s stressful, given the awkwardness of puberty and lack of control of the lens. Today’s tweens to young adults are the most photographed generation in history, thanks to the Selfie Era. They have tricks… continue »

Cracking the Genetic Code: The GenPop Q&A with CeCe Moore

by // August 14, 2018

Last month, GenPop spoke with genetic genealogist CeCe Moore about people’s concerns about their privacy with consumer DNA testing. The interview was part of our What the Future healthcare edition, based on an Ipsos Omnibus Survey. Moore is best known as the consultant for the PBS television series, “Finding Your Roots,” and for her work… continue »

The time has come for Americans to embrace mental wellness

by // August 1, 2018

It’s been a week since singer and mental wellness advocate Demi Lovato was hospitalized for a suspected drug overdose. People on Twitter are continuing conversations about her addiction and anxiety struggles. Andy Spade, the widower of late designer Kate Spade, posted an Instagram tribute to her, two months after her suicide. But while many openly… continue »

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