Kate MacArthur
Kate MacArthur
Sr. Writer, GenPop

Kate MacArthur is a senior writer for GenPop, based in Chicago.

Articles by Kate MacArthur

Does customer concern about personal information translate into brand risk?

by in CUSTOMER | July 10, 2018

In the past year, hundreds of millions of people have had their personal information exposed through data breaches. With every hack, people’s concern about their personal information grows. More than half (52%) of Americans say they are more concerned about online privacy than they were a year ago, according to a global Ipsos poll conducted on behalf ... continue »

Enthusiasm for ‘sharing economy’ flattens as traditional services gain

by in CONSUMER | June 29, 2018

After years of double-digit growth, the number of Americans who say they will use “sharing economy” services like ride-hailing, home rentals and co-working this summer, has flattened, according to a new poll by Ipsos on behalf of Allianz Global Assistance. One factor in that downtick is that slightly fewer people say they trust shared services ... continue »

Equality at work doesn’t exist say most Canadian women

by in CUSTOMER | June 20, 2018

As American women grapple with gender equality, so do their Canadian sisters. Seventy-six percent of Canadian women believe there is no equality in the workplace, according to new consumer research called The Truth About Canadian Women. McCann Worldgroup Canada is performing a five-part study throughout 2018 on the changing roles of women in Canadian society, ... continue »

Beauty consumers are shopping differently. Should beauty retailers rethink?

by in CUSTOMER | June 8, 2018

The competition for beauty shoppers is getting ugly. Department stores where high-end cosmetics counters have been for decades are closing. Shoppers increasingly are buying online. Skin care is growing faster than makeup and getting more natural, technical and medicine-based. Now, prestige beauty giants that dominate the industry are rethinking their businesses. That means selling more ... continue »

Millennials are changing how Americans travel

by in CONSUMER | June 1, 2018

It’s that time when people’s Instagram feeds start looking like a “what-I-did-for-summer” slide show. Holiday travel season is here and more Americans are planning trips this year, according to new, global research from Ipsos. Nearly 70% of Americans say they plan to travel this summer, up slightly from 2017. The average travel budgets, however, dip ... continue »

How social media can help curb loneliness

by in CONSUMER | May 30, 2018

Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels  most isolated when she’s at home. To combat lonesomeness, Vences-Nieves ... continue »