Measured Perspectives powered by Ipsos

Articles by Kate MacArthur

Millennials aren’t the entrepreneurs you thought they were

by // November 6, 2018

Society gets many things wrong about Millennials. One persistent myth is they are the generation of entrepreneurs and their role model is Facebook CEO Mark Zuckerberg. But people born between the early 1980s and mid-1990s show something different, according to a new Ipsos entrepreneurship survey. Globally, just 14 percent of Millennials on average have started… continue »

Advertising needs to work on better reflecting people

by // November 1, 2018

If advertising is a mirror on society, then most people of the world don’t recognize themselves. Globally, including in the U.S, seven in 10 men and women say advertising doesn’t reflect their lives or world. Three in five don’t see themselves or other people in their lives represented in most ads. This is what people… continue »

Why most homeowners prefer to renovate than buy a new home

by // October 30, 2018

There comes a time when homeowners grow tired of their outdated bathrooms, inefficient kitchens or lack of a first-floor guestroom. It happens a lot before the holiday entertainment season. The question becomes, do you update or move? Across America, people would rather stay and upgrade their current home than move, according to a new Ipsos… continue »

Are you clean or are you Instagram clean?

by // September 4, 2018

If you want to get ahead in life, you’d better show up looking clean and smelling fresh. From childhood, we learn the virtues of regular bathing and grooming as though our lives depend upon it. The irony is that for the most part, they do — at least socially. But in our Instaworld, hygiene has… continue »

Six key types of affluent traveler – and how to get them to your destination

by // August 30, 2018

A few decades ago, tourism was about tours and sightseeing. For Affluent Americans today, these wealthy travelers increasingly demand more authentic, unique, immersive and experiential trips. But they don’t fit into a single mold. For destination marketers, that means understanding and catering to their differences and designing itineraries and marketing that speak to them. There… continue »