Measured Perspectives powered by Ipsos

Articles by Kate MacArthur

What Martin Luther King Jr.’s legacy teaches about activism as companies take a stand

by // January 18, 2019

Martin Luther King Jr. would have turned 90 on January 15th. As Americans observe his birthday on the January 21st federal holiday, he still has near-universal appeal. Overall, 90 percent of Americans view King favorably, according to a fresh Ipsos poll. The civil rights leader’s enduring favorability highlights how his reputation over time has changed.… continue »

Most Americans are optimistic about 2019

by // January 2, 2019

“Look around, look around at how lucky we are to be alive right now,” sing the Schuyler sisters in Lin-Manuel Miranda’s “Hamilton.” They seem to sum up the optimism that Americans have for themselves in reflecting on 2018 and entering 2019. It’s a buoyant way to look at the past year’s trip around the sun,… continue »

I’ll be home for the holidays. Can I bring my cat?

by // December 19, 2018

There are some guests during the holidays that people welcome with trepidation. It used to be the in-laws or someone’s new significant other. Increasingly though, it’s a visitor’s pet. As Americans have elevated pets to human status, they want to bring their (usually) hairy extended family along for the holidays. One in three pet owners… continue »

Millennials aren’t the entrepreneurs you thought they were

by // November 6, 2018

Society gets many things wrong about Millennials. One persistent myth is they are the generation of entrepreneurs and their role model is Facebook CEO Mark Zuckerberg. But people born between the early 1980s and mid-1990s show something different, according to a new Ipsos entrepreneurship survey. Globally, just 14 percent of Millennials on average have started… continue »

Advertising needs to work on better reflecting people

by // November 1, 2018

If advertising is a mirror on society, then most people of the world don’t recognize themselves. Globally, including in the U.S, seven in 10 men and women say advertising doesn’t reflect their lives or world. Three in five don’t see themselves or other people in their lives represented in most ads. This is what people… continue »

Why most homeowners prefer to renovate than buy a new home

by // October 30, 2018

There comes a time when homeowners grow tired of their outdated bathrooms, inefficient kitchens or lack of a first-floor guestroom. It happens a lot before the holiday entertainment season. The question becomes, do you update or move? Across America, people would rather stay and upgrade their current home than move, according to a new Ipsos… continue »