Kate MacArthur
Kate MacArthur
Sr. Writer, GenPop

Kate MacArthur is a senior writer for GenPop, based in Chicago.

Articles by Kate MacArthur

Younger Americans interpret “natural” food labels differently

by in CONSUMER | May 22, 2018

Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories. That’s driving shoppers to put more “natural” items like Reed’s sodas, RXBAR protein bars and Evol Foods frozen dinners into their grocery carts. Yet, American shoppers vary in how they interpret the ... continue »

Survey shows the surprisingly complicated politics of “Roseanne” fans

by in AUDIENCE | May 15, 2018

Watchers of the “Roseanne” television revival are surprisingly bipartisan and not as “pro Trump” as they’ve been typecast. Observers widely expected the network’s revival of the 1980’s sitcom starring Roseanne Barr to attract President Trump’s supporters. Even Fox News pegged it as “ABC’s pro-Trump ‘Roseanne,’” and the show’s namesake star is a vocal Trump supporter. But ... continue »

Want a more perfect union? 51 tribal cues that unite and divide us

by in CITIZEN | May 11, 2018

How you react to the above images says much about your politics. The groups pictured are two of the most politically divided organizations in today’s American society. They exemplify how certain concepts have become tribal cues that are triggers for some people and landmines for others. Institutions including Black Lives Matter, The Tea Party, the ... continue »

Fed up: Why teacher strikes and #RedforEd are taking hold now

by in CITIZEN | May 4, 2018

Teachers across the nation have been striking amid wage and budget cuts despite opposition attacks and even threats of jail time. Yet, Americans overwhelmingly support teachers’ right to strike, according to recent survey by NPR and Ipsos. America’s teachers have reached a boiling point and the public has, too. The question is why now? “Through ... continue »

Marketing Acceptance

by in CONSUMER | April 26, 2018

As global LGBTQ acceptance grows, more mass-market brands are speaking to potential customers with gender-diverse marketing. But adoption is slow in the U.S. as Americans grapple with accepting social change. Although more Americans than the global average (59%) say the nation is becoming more tolerant, they’re are also the most likely to say that society ... continue »

How bicultural Latinos are shaping the multicultural mass

by in AUDIENCE | April 11, 2018

Itati Vasquez Chavez SantaMaria loves her Spanish-language soap operas. “I watch telenovelas all the time,” says the 23-year-old from Tucson Arizona, “I have no shame.” She goes by “Toby” to make it easier for English-speakers. As a third-generation Mexican person from the Southwest, SantaMaria identifies herself as a Chicana rather than a Mexican, “the way most ... continue »

Smartphone status: It’s complicated

by in CONSUMER | March 21, 2018

When the alarm clock goes off, you reach for your phone to turn it off. You’re excited about your upcoming family cruise, but your kids are panicked because there will be no Wi-Fi. If you’re being honest, so are you. During your grandfather’s funeral, your favorite aunt glares at you as your eyes meet when ... continue »