The popularity of and public interest in CBD has spurred significant innovation and product development efforts across an eclectic grouping of product categories. From bath bombs to pet food – everyone wants a piece of the pie. While there is an inevitable learning curve for consumers, since certain forms are still illegal in many states, there is already marked consumer interest in these products. read more »
Articles by Jessica Schneider
- Jessica Schneider
- President, Innovation, Market Strategy and Understanding and User Experience
Jessica oversees several Ipsos U.S. practices, including Innovation and Market Strategy and Understanding, and User Experience. Her work is centered in understanding, optimizing and qualifying all things “new”–brands, products, buyers and markets. She has significant experience leading engagements in merging, high-growth categories, especially within the spaces of consumer packaged goods, restaurants and retail.