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Articles by Emily Sobol

Where to innovate

by & Christie Moorman& Emily Sobol // December 3, 2018

Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent? read more »

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