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Articles by Claire Hanlon

How choice impacts taste: An interview with Tom Vanderbilt

by // April 20, 2017

It’s often easier to choose between 3 things than 30 and yet product aisles, entertainment services and sites like AirBnB provide near limitless options for people to pick from. How do they do it?  GenPop’s Matt Carmichael and Claire Hanlon, EVP for Ipsos Connect, chatted with Tom Vanderbilt,the best-selling author of “Traffic,” about his latest book,… continue »

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