Alison Chaltas
Alison Chaltas
Global president, Path to Purchase
@alisonchaltas

Articles by Alison Chaltas

E-commerce isn’t killing retail. These shopping giants are thriving using Silicon Valley thinking.

by in CONSUMER | May 3, 2018

With ongoing news of store closings and malls-turned-ghost-towns, the death of physical retail seems inevitable. But don’t count on it. What’s really happening is a shakeup of outdated retail models. Companies that harness that turmoil will not only survive, but thrive. The new retail era includes bricks, click, taps and voice commands. Today’s shopper is ... continue »

Competing or completing?

by in CONSUMER | June 16, 2017

Holly and Justin Rutt and their Ann Arbor-based soap-making business sit at the crossroads of two critical shopping trends. On one hand, consumers want locally-made products  with a healthier, artisanal vibe. On the other hand, consumers want the convenience of shopping online and having products delivered. Amazon’s proposed acquisition of Whole Foods just put this convergence front ... continue »