Adrienne Gibbs
Adrienne Gibbs
Former writer, GenPop

Adrienne Gibbs is a former writer for GenPop.

Articles by Adrienne Gibbs

Myth Busters: America isn’t as terrible as most people think

by in CITIZEN | December 14, 2017

Things are getting better, but we think they’re getting worse. Our pessimistic nation is not alone in that disconnect, according to the latest Ipsos “Perils of Perception” survey that details the truth behind the world’s most common misperceptions. We think things are worse than they are across a broad range of issues such as murder ... continue »

The Top 10 Video Games Your Kids Like To Play (And Why)

by in CONSUMER, CUSTOMER | November 22, 2017

It’s no surprise that, of kids who play video games, more would rather play inside with their console than play outside as the seasons change. That’s one of many insights gathered by the Ipsos Longitudinal Media Experience study, also known as LMX, which collects the data behind the behaviors of kids, teens and their parents.  And ... continue »

“Buy This Please!” Why Yankee Candle fundraising works

by in CUSTOMER | November 13, 2017

School fundraising is a $40 million a year business for Yankee Candle, and they have a tried and true formula for why it works out so well. Hint: It ultimately has to do with packaging, brand recognition and customer service. “Service, pricing and product is incredibly important,” says John O’Neil, director of Yankee Candle Fundraising, ... continue »