Adrienne Gibbs
Adrienne Gibbs
Senior writer, GenPop
@Adrienne_GenPop | @

Adrienne Gibbs is the senior writer for GenPop. You can reach her at adrienne.gibbs@ipsos.com

Articles by Adrienne Gibbs

The Top 10 Video Games Your Kids Like To Play (And Why)

by in CONSUMER, CUSTOMER | November 22, 2017

It’s no surprise that, of kids who play video games, more would rather play inside with their console than play outside as the seasons change. That’s one of many insights gathered by the Ipsos Longitudinal Media Experience study, also known as LMX, which collects the data behind the behaviors of kids, teens and their parents.  And ... continue »

“Buy This Please!” Why Yankee Candle fundraising works

by in CUSTOMER | November 13, 2017

School fundraising is a $40 million a year business for Yankee Candle, and they have a tried and true formula for why it works out so well. Hint: It ultimately has to do with packaging, brand recognition and customer service. “Service, pricing and product is incredibly important,” says John O’Neil, director of Yankee Candle Fundraising, ... continue »

Top 5 luxury cars in America, according to rich people

by in CUSTOMER | September 22, 2017

Americans love our cars and the wealthiest amongst us apparently love Lexus more than anything else. Surprised? That’s one of the key findings behind Ipsos’ latest Affluent Survey. What’s interesting about Lexus is that, of all four car-buying generations, the Millennials, Gen Xers, Boomers and Seniors agree that Lexus is the most top of mind ... continue »

Marvel vs. DC: A superhero debate with human roots

by in AUDIENCE, CONSUMER | September 20, 2017

Superman versus Spider-Man. Wonder Woman versus Storm. The Joker versus Loki. Comic book aficionados have long debated the qualities of the DC universe versus the Marvel universe. Superman, Wonder Woman and The Joker are all DC characters as distinctly American as apple pie. But Spider-Man, Storm and Loki are Marvel characters similarly as well known. ... continue »

‘Game of Thrones’ Death Poll: America Was Right, Petyr Baelish Dies on GoT Season Finale

by in AUDIENCE | August 28, 2017

  Who says the polls get it wrong? Ipsos has conducted a Game of Thrones Death Poll for the entirety of the seventh season of HBO’s genre-defining, scripted TV series. Viewers were asked if they think the Queen of Dragons, Daenerys Targaryan would die next, or perhaps Arya Stark, the youngest of the daughter of ... continue »