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Will CBD be cannabis’ biggest high?

by // April 17, 2019

The popularity of and public interest in CBD has spurred significant innovation and product development efforts across an eclectic grouping of product categories. From bath bombs to pet food – everyone wants a piece of the pie. While there is an inevitable learning curve for consumers, since certain forms are still illegal in many states, there is already marked consumer interest in these products. read more »

What are the odds that sports wagers will be bigger business

by // April 17, 2019

Sports betting, traditionally a Las Vegas-controlled industry, is inching closer to being legal, one state at a time. Jay Kornegay, who already runs the largest sports wagering facility in the world, Westgate SuperBook, is thinking about expansion. When he thinks What the Future, he wonders what people are willing to bet on, and how mobile will impact that. There’s a lot of blue sky in betting – as long as people get over the stigma and misconceptions. Here’s what has him feeling optimistic. read more »

Betting that if it’s built, they will come

by // April 17, 2019

Ipsos research shows that barriers exist for the adoption of online betting, the modern vehicle to place a sports bet today. This syndicated research that measures attitudes and usage in the U.S. and Canada highlights that trust in online gambling sites is very low – not a surprise, given that the average Canadian has access to only one legal and regulated online gambling website. Financial concerns are a factor as well, which is consistent with any form of gambling. Ipsos looked at how barriers to online play differed across generations. Younger generations, for example, were much more likely to reject gambling in general or, alternatively, not know where to start. read more »

What is the future of secrets?

by // April 17, 2019

One of the themes of this issue is how many so-called vices are becoming more accepted. But there are still some vices, even legal ones, that carry a stigma, meaning we tend to keep some vices secret. And of course there are other corporate and personal secrets we keep for ourselves and others. But are secrets even possible in today’s digital age? read more »

On The Fringe with Amy Webb: Vice

by // April 17, 2019

We pride ourselves on burning the midnight oil: working long hours, getting little sleep and optimizing our daily routines for maximum output. As it turns out, productivity is a vice, and we’re all addicted to getting stuff done. (Or at least feeling like we are.) WTF asked quantitative futurist Amy Webb to give us some ideas of things to watch. read more »

Is it time to ditch traditional work models?

by // March 20, 2019

The 40-hour work week set by auto pioneer Henry Ford is showing every one of its 93 years. So are conventional vacation and other benefits. Today’s workers want change as digital technology has untethered them from their office desks. Yet globalization and competition have them constantly connected to work and stressed as ever. Despite the advent of work-life balance initiatives in the mid-1980s, the ideal of symmetry between work, family and… continue »

Why political views are an essential marketing demographic

by // March 13, 2019

American society is undergoing a profound change as all aspects of life increasingly converge with political views into a single set of overlapping motivations. No longer are people’s political lives separate from their personal or commercial actions, if they ever were. Now political views are shaping how people live, shop and do business. It shows… continue »

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