About GenPop

GenPop is a new magazine from Ipsos about people and what makes them tick. Each article is grounded in research, but layered with perspective, examples, insights and stories. Our aim is to inspire the creativity needed to solve the challenges you face each day in your business, and have some fun along the way.

About Ipsos in North America

Ipsos is one of the fastest growing market research companies in the U.S., market leader in Canada, and among the most trusted research brands in North America. With more than 2,800 professionals and support staff in the U.S. and Canada, Ipsos offers a suite of research services—guided by industry experts and bolstered by advanced analytics and methodologies—in advertising, customer loyalty, marketing, media and public affairs research, as well as survey management, forecasting, modeling, and consulting. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services.

For more information, please visit us at ipsos.com/en-us