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About GenPop

GenPop is a magazine from Ipsos. Each article offers insights into how we behave as consumers, customers, audiences and citizens. Market research is a serious business, grounded in rigorous methods and data-driven insights. But in the end of the day, it’s about people. Here’s what we know about them, and us.

About Ipsos in North America

Ipsos is one of the fastest growing market research companies in the U.S., market leader in Canada, and among the most trusted research brands in North America. With more than 2,800 professionals and support staff in the U.S. and Canada, Ipsos offers a suite of research services — guided by industry experts and bolstered by advanced analytics and methodologies — in advertising, customer loyalty, marketing, media and public affairs research, as well as survey management, forecasting, modeling, and consulting. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services.

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