How bicultural Latinos are shaping the multicultural mass

by in AUDIENCE | April 11, 2018

Itati Vasquez Chavez SantaMaria loves her Spanish-language soap operas. “I watch telenovelas all the time,” says the 23-year-old from Tucson Arizona, “I have no shame.” She goes by “Toby” to make it easier for English-speakers. As a third-generation Mexican person from the Southwest, SantaMaria identifies herself as a Chicana rather than a Mexican, “the way most ... continue »


How the auto industry bridges the self-driving future with the SUV-buying present

by in CONSUMER | April 13, 2018

You get a call one night that your wife fell asleep at the wheel. It’s a nightmare scenario but thankfully, she’s fine. As her Volvo veered off the road, its autonomous safety features applied the brakes, tightened her seatbelts, deployed the air bags and called for help. This isn’t the future. This is today. Serial ... continue »

How bicultural Latinos are shaping the multicultural mass

by in AUDIENCE | April 11, 2018

Itati Vasquez Chavez SantaMaria loves her Spanish-language soap operas. “I watch telenovelas all the time,” says the 23-year-old from Tucson Arizona, “I have no shame.” She goes by “Toby” to make it easier for English-speakers. As a third-generation Mexican person from the Southwest, SantaMaria identifies herself as a Chicana rather than a Mexican, “the way most ... continue »

Is being behind the wheel behind the times?

by in Spring 2018 | March 28, 2018

Autonomous vehicles are coming. In fact, to an increasing extent they are already here Residents of Phoenix see driverless minivans from Google’s Waymo cruising around town like it’s no big thing. But the future of mobility doesn’t just impact our cars. It impacts how we live and how we work. If your job is in ... continue »

Editor’s Note

by in Spring 2018 | March 28, 2018

It’s impossible to keep up with the news surrounding autonomous vehicles. Every day a new trial launches from a traditional auto manufacturer or a tech company like Uber or Waymo. The corporate and technological momentum contributes to an air of inevitability. It seems that it’s not a matter of if we’ll have fully autonomous shared ... continue »

Are we headed for a car-culture war?

by in Spring 2018 | March 28, 2018

Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why ... continue »


What the Future Spring 2018


What worries young Americans?

More than four in 10 younger Americans (13-24) say crime and gun violence is their top concern, more than terrorism, racism or college affordability, according to an Ipsos poll for USA Today.

March 25, 2018

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