Does customer concern about personal information translate into brand risk?

by in CUSTOMER | July 10, 2018

In the past year, hundreds of millions of people have had their personal information exposed through data breaches. With every hack, people’s concern about their personal information grows. More than half (52%) of Americans say they are more concerned about online privacy than they were a year ago, according to a global Ipsos poll conducted on behalf ... continue »

Enthusiasm for ‘sharing economy’ flattens as traditional services gain

by in CONSUMER | June 29, 2018

After years of double-digit growth, the number of Americans who say they will use “sharing economy” services like ride-hailing, home rentals and co-working this summer, has flattened, according to a new poll by Ipsos on behalf of Allianz Global Assistance. One factor in that downtick is that slightly fewer people say they trust shared services ... continue »

Equality at work doesn’t exist say most Canadian women

by in CUSTOMER | June 20, 2018

As American women grapple with gender equality, so do their Canadian sisters. Seventy-six percent of Canadian women believe there is no equality in the workplace, according to new consumer research called The Truth About Canadian Women. McCann Worldgroup Canada is performing a five-part study throughout 2018 on the changing roles of women in Canadian society, ... continue »

What the Future Spring 2018

WTF - Automous-world-webinar

View this on demand webinar to hear exclusive research examining the far reaching impact self-driving cars will have on consumer behavior.

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