Myth Busters: America isn’t as terrible as most people think

by in CITIZEN | December 14, 2017

Things are getting better, but we think they’re getting worse. Our pessimistic nation is not alone in that disconnect, according to the latest Ipsos “Perils of Perception” survey that details the truth behind the world’s most common misperceptions. We think things are worse than they are across a broad range of issues such as murder ... continue »

High tech joins high touch: Can Nordstrom harness the future of retail?

by in CONSUMER, CUSTOMER | November 27, 2017

  By Katherine Lesner, Vice President, Ipsos Connect When it comes to shopping, subscription and direct mail services have crossed paths with technology, allowing us to personalize our virtual retail experiences. But what does this mean for brick and mortar stores who want to cash in on the trend? Nordstrom’s new subscription styling service Trunk ... continue »

The Top 10 Video Games Your Kids Like To Play (And Why)

by in CONSUMER, CUSTOMER | November 22, 2017

It’s no surprise that, of kids who play video games, more would rather play inside with their console than play outside as the seasons change. That’s one of many insights gathered by the Ipsos Longitudinal Media Experience study, also known as LMX, which collects the data behind the behaviors of kids, teens and their parents.  And ... continue »

What the Future

The perils of perception

Almost eight in ten Americans think the murder rate has risen (52%) since 2000 or is about the same (26%). The rate has declined by 11%. See more stats from this annual global report.

December 11, 2017

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