Younger Americans interpret “natural” food labels differently

by in CONSUMER | May 22, 2018

Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories. That’s driving shoppers to put more “natural” items like Reed’s sodas, RXBAR protein bars and Evol Foods frozen dinners into their grocery carts. Yet, American shoppers vary in how they interpret the ... continue »


Younger Americans interpret “natural” food labels differently

by in CONSUMER | May 22, 2018

Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories. That’s driving shoppers to put more “natural” items like Reed’s sodas, RXBAR protein bars and Evol Foods frozen dinners into their grocery carts. Yet, American shoppers vary in how they interpret the ... continue »

Survey shows the surprisingly complicated politics of “Roseanne” fans

by in AUDIENCE | May 15, 2018

Watchers of the “Roseanne” television revival are surprisingly bipartisan and not as “pro Trump” as they’ve been typecast. Observers widely expected the network’s revival of the 1980’s sitcom starring Roseanne Barr to attract President Trump’s supporters. Even Fox News pegged it as “ABC’s pro-Trump ‘Roseanne,’” and the show’s namesake star is a vocal Trump supporter. But ... continue »

Want a more perfect union? 51 tribal cues that unite and divide us

by in CITIZEN | May 11, 2018

How you react to the above images says much about your politics. The groups pictured are two of the most politically divided organizations in today’s American society. They exemplify how certain concepts have become tribal cues that are triggers for some people and landmines for others. Institutions including Black Lives Matter, The Tea Party, the ... continue »

Fed up: Why teacher strikes and #RedforEd are taking hold now

by in CITIZEN | May 4, 2018

Teachers across the nation have been striking amid wage and budget cuts despite opposition attacks and even threats of jail time. Yet, Americans overwhelmingly support teachers’ right to strike, according to recent survey by NPR and Ipsos. America’s teachers have reached a boiling point and the public has, too. The question is why now? “Through ... continue »

E-commerce isn’t killing retail. These shopping giants are thriving using Silicon Valley thinking.

by in CONSUMER | May 3, 2018

With ongoing news of store closings and malls-turned-ghost-towns, the death of physical retail seems inevitable. But don’t count on it. What’s really happening is a shakeup of outdated retail models. Companies that harness that turmoil will not only survive, but thrive. The new retail era includes bricks, click, taps and voice commands. Today’s shopper is ... continue »

Marketing Acceptance

by in CONSUMER | April 26, 2018

As global LGBTQ acceptance grows, more mass-market brands are speaking to potential customers with gender-diverse marketing. But adoption is slow in the U.S. as Americans grapple with accepting social change. Although more Americans than the global average (59%) say the nation is becoming more tolerant, they’re are also the most likely to say that society ... continue »


What the Future Spring 2018


What worries young Americans?

More than four in 10 younger Americans (13-24) say crime and gun violence is their top concern, more than terrorism, racism or college affordability, according to an Ipsos poll for USA Today.

March 25, 2018

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