How far into the future should you be planning? A Q&A with futurist Amy Webb

by in CITIZEN | October 7, 2017

Philosophically, we know that we should be thinking about the future: Of our industries, of our particular businesses, of the world around us and ourselves. But how do you actually do that in a meaningful way so that it leads to helpful action and not worry or judgement-clouding stress? Is the market research industry thinking ... continue »


How far into the future should you be planning? A Q&A with futurist Amy Webb

by in CITIZEN | October 7, 2017

Philosophically, we know that we should be thinking about the future: Of our industries, of our particular businesses, of the world around us and ourselves. But how do you actually do that in a meaningful way so that it leads to helpful action and not worry or judgement-clouding stress? Is the market research industry thinking ... continue »

Top 5 luxury cars in America, according to rich people

by in CUSTOMER | September 22, 2017

Americans love our cars and the wealthiest amongst us apparently love Lexus more than anything else. Surprised? That’s one of the key findings behind Ipsos’ latest Affluent Survey. What’s interesting about Lexus is that, of all four car-buying generations, the Millennials, Gen Xers, Boomers and Seniors agree that Lexus is the most top of mind ... continue »

Marvel vs. DC: A superhero debate with human roots

by in AUDIENCE, CONSUMER | September 20, 2017

Superman versus Spider-Man. Wonder Woman versus Storm. The Joker versus Loki. Comic book aficionados have long debated the qualities of the DC universe versus the Marvel universe. Superman, Wonder Woman and The Joker are all DC characters as distinctly American as apple pie. But Spider-Man, Storm and Loki are Marvel characters similarly as well known. ... continue »



Trusting Trump

Only 44% of Americans trust President Trump to handle the situation in North Korea. Trust increases if people think (mistakenly) that he needs to coordinate with the Sec. of Defense or the Joint Chiefs of Staff before launching a nuclear strike, according to an Ipsos poll for NPR.

September 25, 2017

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